I am delighted we can share this message in the next installment of our campaign with the iconic Drew Barrymore. "Our ambition with Bingo Blitz is to make Bingo a game for EVERYONE: we are constantly reinventing and redefining game play as we look to reach new users and spread that feeling of unique excitement when getting a Bingo. Lior Itzhak, General Manager of Bingo Blitz, said: Earlier this year, pop icon Meghan Trainor released All About That Game! a unique twist on her chart-topping single "All About That Bass." Prior to that, 2021 witnessed the success of the official Bingo Blitz single, She's Bing, featuring singers Luis Fonsi and Nicole Scherzinger, which was a modern reimagining of Ottowa’s 1979 Classic, D.I.S.C.O. The key to the continued success of Bingo Blitz has been the game’s constant evolution. To that end, the partnership with Drew Barrymore is the latest in a series of star-studded initiatives. Since its launch in 2010, a regular stream of innovative updates has successfully engaged hardcore fans but also broadened the games’ appeal by attracting hosts of new players. To be welcomed and invited and you can come and play and be a part of something - that collective experience should be able to be had by all, so I thank Bingo Blitz for making it so accessible to everybody." "I just want to be a part of things that everybody can be a part of - I also love that it is free. We are looking for a collective experience and Bingo Blitz is sort of the perfect one." I love that it's a game that everybody around the world can play. I actually used to go to a Tuesday night weekly bingo game with all my friends. Bingo Blitz also partnered with Barrymore’s cookbook, Rebel Homemaker, which was integrated into Bingo Blitz app to create a special in-game event. ![]() The new spot is just one element of a robust 360-degree Bingo Blitz campaign featuring Barrymore, which will also see the beloved actress appear as her own in-game avatar and will have TikTok creators sharing their own unique content set to Barrymore’s audio from the spot. Barrymore’s excitement at hitting BINGO can’t be contained – prompting a nearby woman to say to the waiter: "I’ll have what she’s having." Filmed in New York City last year, the video is set in a brightly colored Parisian cafe reminiscent of the Bingo Blitz game itself.
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